Keap (Formerly Infusionsoft) Acquired by Thryv: A Critical Guide for Current Users

The recent acquisition of Keap by Thryv has left many business owners wondering about the future of their CRM platform. As industry experts analyze this development, one thing becomes clear: current Keap users may need to start planning their 2025 business strategy now.

Key Takeaways About the Keap-Thryv Acquisition

• Thryv, a public company and competitor to Keap, has acquired the platform

• The deal resulted in significant losses for Keap's investors, with private equity firms losing over $70 million on their investment

• Industry analysis of other takeover scenarios suggests that Thryv may be interested in Keap's customer base and cash flow

• Historical patterns indicate that technology companies rarely maintain two competing software platforms

What This Means for Your Business

If you're currently using Keap (formerly known as Infusionsoft), this acquisition represents a critical moment for your business operations. Industry experts, including CRM migration specialist Mike Weiss, emphasize that this isn't just a typical corporate buyout – it's a situation that requires immediate attention from Keap users.

Why Immediate Action is Necessary

1. Platform uncertainty

2. Potential service disruptions

3. Risk of rushed migration if delayed

4. Limited migration support availability as more users transition

Migration Options: Finding Your New CRM Home

While several CRM alternatives exist, GoHighLevel has emerged as a leading option for current Keap users. Here's why:

Advantages of Migrating to GoHighLevel

• Enhanced automation capabilities with AI integration

• More sophisticated workflow options

• Improved third-party integration possibilities

• Potentially lower costs compared to Keap

• Comprehensive feature set including:

  • Advanced triggering systems

  • Conditional logic

  • Built-in marketing tools

  • Unified platform functionality

Planning Your Migration Strategy

A successful migration requires careful planning and execution. Here's a proven three-phase approach:

Phase 1: Preparation

• Audit your current Keap setup

• Document existing workflows

• Backup all critical data

• Map out custom fields and integrations

Phase 2: Migration

• Transfer contact data

• Rebuild automation sequences

• Recreate custom fields

• Set up new integrations

• Configure new workflows

Phase 3: Validation and Training

• Test all migrated systems

• Verify data accuracy

• Train team members

• Optimize new workflows

Minimizing Risk During Transition

To ensure a smooth transition, consider implementing a parallel systems approach where both platforms run simultaneously during migration. This strategy:

• Reduces business disruption

• Allows thorough testing

• Provides a safety net

• Ensures no data loss

Expert Support for Your Migration

While the prospect of migrating your entire CRM system might seem daunting, working with experienced migration specialists can significantly reduce the complexity and risk involved. Professional migration services offer:

• Proven migration frameworks

• Technical expertise

• Training and support

• Ongoing optimization

Next Steps for Keap Users

1. Begin planning your migration strategy immediately

2. Research alternative CRM platforms

3. Document your current processes and requirements

4. Consult with migration specialists

5. Set a realistic timeline for transition

Conclusion

The Thryv acquisition of Keap represents a pivotal moment for current users. While change can be challenging, this transition offers an opportunity to upgrade your CRM capabilities and optimize your business processes. By taking proactive steps now, you can ensure a smooth migration and position your business for future success.

Some Ideas To Consider:

• Keap Thryv acquisition

• Keap migration

• Infusionsoft migration

• Keap alternative

• CRM transition

• GoHighLevel migration

• What happens to Keap after Thryv acquisition

• How to migrate from Keap to GoHighLevel

• Keap Thryv buyout impact on users

• Keap CRM alternatives 2024

• Infusionsoft migration guide

• Keap sunset timeline

• CRM migration

• Business automation

• Customer relationship management

• Marketing automation

• Email marketing platform

• Business software transition